I oversee the creative team and studio to help improve the agency’s creative product for clients. This team includew art directors, copywriters, designers & artworkers. As the CD I work with the Account Director to make sure the client’s needs are being met and the creative goals are on track. I’m part of the ‘New business team’, responsible for nurturing strong relationships with the client, developing every aspect of a campaign based on the client’s marketing plan, conceptualising those ideas, assigning  briefs to staff and verifying the client’s deadlines are being met. A CD generally gets the glory when a campaign is a success and takes the blame for anything else.

WHAT’S NICK GOOD AT?

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On a day to day basis I liaise with our clients from taking new briefs to executing ongoing project to make sure we stay on time and budget. Digital marketing is one of my passions, and I find it interesting to follow the new trends in technology, from the new gadgets to the latest updates on Google algorithm. I’m part of the SEO (search engine optimisation) team,  helping our clients receive a better position in Google, through link building, social media, Google Adword etc Followed by creating monthly reports to support the activities. It is always rewarding when you can double an e-commerce website turnover by introducing SEO activities.

WHAT’S FREDDY GOOD AT?

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 The main difference between copywriting and design, is that not everyone thinks they can design. It’s also a rabbit-hole that can take clients to seemingly unwelcome places. Come up with a killer slogan or headline and you may begin to notice how cliched the USPs or banal the Mission Statement seems – and nobody likes their sacred corporate mantras to be challenged. However, challenge them you must if you want to get to the kind of distinctive, memorable concepts that actually say something inspiring about your product, brand or busness. That’s what I do…at least, when my clients allow me to.

WHAT’S MIKE GOOD AT?

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