Brand colour – More than just a pretty palette
Brand Colour
Colour isn’t just decoration — it’s one of the fastest ways to communicate a brand’s personality. Whether it’s the confident red of Coca-Cola or the clean blue of a tech startup, colour choices influence how we feel, remember, and connect with brands.
Different colours evoke different emotional responses. Red can spark excitement and urgency. Blue signals trust and calm. Yellow is all about optimism and energy. These associations aren’t random — they’re rooted in psychology and cultural meaning.
Consistency is key. When brands use colour consistently across all platforms — from logos and websites to packaging and social media — they build visual recognition. Over time, a colour becomes synonymous with the brand itself, acting as a visual shortcut in crowded markets.
It’s not just about standing out. It’s about being remembered for the right reasons. A brand with a carefully considered colour palette is like a sweet with a signature flavour — instantly recognisable and hard to forget.
“Colour is silent, but it speaks volumes. In branding, it’s often the first impression — and the most lasting one.”
When choosing colours for your brand, think beyond aesthetics. Ask what emotions you want to trigger. How do you want your audience to feel? From trust and authority to fun and friendliness, colour can do the heavy lifting in your brand story.
- Use colour psychology to guide your palette
- Test how your colours perform on screen and in print
- Keep accessibility in mind for legibility and inclusion
Want to explore how colour shapes perceptions in more detail? Canva’s guide to colour meanings is a great resource. Just like a beautifully wrapped sweet, the right colours invite people in and keep them coming back for more.