The Brief
Tech Show London invited us to deliver a premium event branding design for their VIP Speaker Drinks, held at the Sky Garden — London’s highest public garden. This high-profile event needed a creative identity that matched the prestige of the venue.
Importantly, the design had to balance two elements: the lush, elevated atmosphere of the botanical setting and the sleek, black minimalism of Tech Show’s core brand. The creative had to work seamlessly across signage, invites and digital materials. It also had to convey exclusivity from the first visual touchpoint.
Design Approach
We created a sleek and elegant identity inspired by the style of a late-night jazz lounge. To begin, we used deep black tones and layered them with glowing greens. These elements reflected the lush Sky Garden interior while also creating a dramatic visual contrast.
A bespoke neon-style event logo became the centrepiece. It mimicked bar signage and was softened with mist-like effects to enhance its allure. To tie everything together, we added a subtle green foliage frame that echoed the natural setting and added texture.
This distinctive identity worked consistently across all materials — from invites to signage and digital screens. In fact, it helped guide guests from arrival to final cocktail. Learn more about our creative event signage here to explore how strong design elevates audience experiences.
