Icon sets.

Custom icon sets help unify your visual language – making complex ideas clearer, faster and more memorable across every touchpoint. See great icon set inspiration here – or let’s create a set that’s uniquely yours.

Custom icon set design:

Why use icons?:

Icons communicate faster than words. They help users scan, navigate, and understand content instantly – while reinforcing your brand personality.

• Create visual consistency across platforms
• Make content easier to scan and navigate
• Support accessibility and comprehension
• Add ownable, brand-led personality

We create icon sets that work across digital, print, UI and comms – all in your brand’s style.

Our process:

1: Audit & Plan
We review where and how your icons will be used – and what needs to be included.

3: Design Styles
We create a range of concepts – flat, line, filled or illustrative – to match your brand feel.

5: Final Exports
We supply icons in all the formats and resolutions you need – ready for devs or designers.

2: Brand Check
We align colours, stroke weight, corner curves and visual tone with your identity.

4: Review Rounds
We refine the set based on your feedback – for clarity, consistency and ownability.

6: Future Sets
Need to expand later? We can grow your library with the same precision.

Types of icons:

Icon types

UI Icons
For websites, apps, dashboards and navigation – intuitive and scalable.

Infographic Icons
Support data, stats and storytelling with visual shorthand.

Marketing Icons
Bring clarity and brand personality to presentations, ads and brochures.

Sector-specific Icons
Tailored to your industry or offer – healthcare, tech, finance and more.

File formats

SVGs
Scalable, editable and perfect for web and product teams.

PNGs
For fast use across decks, social and internal docs.

Font Icons
Available as icon fonts for web use, if needed.

Source Files
Layered AI or Figma files for your team to build on.

Whether it’s 6 icons or 60, we create versatile, ownable assets that bring clarity and consistency to your comms. See more in our Branded Identity Portfolio.

Symbols with style.