Style Guides (Brand Guidelines)

A brand is only as strong as its consistency. Our Style Guides and brand guidelines service ensures your visual and verbal identity is applied with clarity, precision and confidence across every platform and touchpoint. Whether you’re building from scratch or refreshing your identity, we help you protect what makes your brand unique.

Style Guides:

Why create brand guidelines?:

Brand identity guidelines are the glue that holds your branding together. They document how your brand should look, feel and sound — from tone of voice and brand rules to colours, typefaces, imagery, and logos. They’re the reference point for every designer, marketer and team member — and your best tool for visual brand consistency.

What to include in brand guidelines:

• Logo usage: Approved versions, spacing, placement and what not to do.
• Colour palette: Primary and secondary colours with hex and CMYK breakdowns.
• Typography: Font pairings and hierarchy rules for digital and print.
• Imagery style: Guidance on photography, illustration and icon use.
• Tone of voice: Verbal branding — writing style, grammar rules, and sample messaging.
• Applications: Examples of the brand in use across stationery, web, signage and social media.

How we create brand standards manuals:

We build every brand guideline document with clarity and practicality in mind. Whether it’s a one-page essentials sheet or a fully-fledged brand standards manual, our approach is tailored to the way your business operates. As branding experts in Tunbridge Wells, we work closely with clients to make sure every rule supports real-world brand impact.

Curious about industry best practices? Read this overview on what makes great brand guidelines for additional insight.

Want to build your guidelines from the ground up? Explore our services in logo design, brand identity, and tone of voice for a fully aligned visual and verbal brand system.

Protect your brand consistency.

Consistent brand presentation builds trust, recognition and loyalty over time. Let WarmRed guide you in creating style guides and brand guidelines that keep your messaging sharp and your visuals unified — ensuring your brand stands strong in every interaction.