The Brief
Each year, Cloud Expo Europe demands fresh, compelling technology event branding crafted around a unique annual proposition. The concept targets IT professionals, CIOs, CTOs, and decision-makers across enterprise and public sectors. It clearly communicates the show’s scale, relevance, and authority while highlighting current trends in cloud and AI infrastructure.
The campaign works across diverse marketing materials—from print adverts and digital banners to video, social media, OOH, website assets, and on-site event branding. Its goal is to spark curiosity, communicate value, and boost attendance and engagement at every touchpoint leading up to and during the event.
Design Approach
We begin with an in-depth exploration of the event’s core theme and audience insights. From this, we develop bold, intelligent creative concepts designed to reflect the latest trends in cloud and AI infrastructure. These concepts also ensure the branding cuts through the crowded technology marketplace.
We present a range of ideas to the client, offering flexibility in tone and visual direction. After selecting and refining a preferred concept, we build a comprehensive campaign rollout plan.
Our lead creative adapts across various materials, including event tickets, print and press ads, digital banners, email campaigns, social media content, and impactful onsite graphics such as signage and stage backdrops. Each element ensures consistent visibility and maximizes engagement—from the first online interaction through to the live experience at ExCeL London.
Explore our expertise in exhibition event advertising to elevate your technology event branding and deliver a seamless campaign experience.
