The Brief
To create a forward-thinking and high-impact creative campaign that positions DevOps Live as the UK’s leading event for the software development and IT operations community. The campaign must speak directly to DevOps engineers, platform teams, SREs, CTOs and digital transformation leaders — showcasing the event as the place to learn, connect and drive performance in modern software delivery.
The concept should reflect the speed, collaboration and automation that define the DevOps movement, while clearly communicating the event’s role in addressing the latest tools, cultural shifts and continuous delivery practices. It must be flexible enough to roll out across all channels — digital, print, video, social, email and on-site branding — and drive registrations, engagement and industry visibility.
Design Approach
We began by analysing the DevOps audience mindset: fast-moving, quality-driven and constantly seeking efficiency and innovation. From these insights, we developed a range of creative concepts that embody the pace and collaborative spirit of DevOps culture — from pipelines to platforms, CI/CD to cloud-native.
Each concept was designed to break through the noise of the tech event circuit, offering visual and verbal clarity while highlighting the real-world impact of DevOps transformation. We presented a variety of routes — ranging from highly technical to bold and metaphorical — before refining the final concept with client input.
The lead creative was applied across all campaign materials, including digital banners, print advertising, email campaigns, registration graphics, social media assets, stage branding and signage at ExCeL. The result: a cohesive, energetic campaign that amplifies the momentum behind DevOps and positions the show as a must-attend destination for software and infrastructure teams alike.
