Design Approach

Our brief was to create a new positioning for Vector Control, one of the operational divisions within the Bayer Environmental Science (BES). The division is responsible for the development of products designed to fight vector borne illness – the largest being Malaria. As part of the product development programme, Bayer are in the process of launching a malaria bednet into the Sub Saharan African region. This new addition to the product portfolio will create a programme which is capable of offering the widest coverage of tools of any business operating within this market. Bayer were looking to create a new positioning and identity for the division, to coincide with the soft launch 
of the malaria bed net. From the positioning developed, it was not enough to save a life but what also mattered was the quality of lives lived. We created the new positioning designed to demonstrate how BES Vector Control helps to empower the Sub Sahara African region.