The Brief
We were commissioned to bring the newly developed Forevermark brand to life across a suite of essential communication materials for the Asia markets, including brand ambassador training content and formal contract documents. These materials were produced in both Simplified and Traditional Chinese to ensure they resonated authentically across key territories such as China, Hong Kong and Taiwan.
As some of the first real-world applications of the new identity, these touchpoints were critical in setting the tone and standard for how the brand would be interpreted globally. It was our responsibility not just to apply the guidelines, but to uphold the integrity of the brand — ensuring every detail reflected Forevermark’s values of timeless elegance, clarity and emotional resonance.
Our role was to translate strategy into execution, helping to establish a consistent, confident visual language that would carry across borders and moments alike..
Design Approach
The Forevermark brand guidelines called for an elegant, minimal vision — one where simplicity was elevated through precision and restraint. Even the most basic communications required a meticulous design approach, where no detail was overlooked. From material selection to layout design — even the satisfying click of a magnetic closure on the packaging — every element was carefully considered to embody the brand’s refined sensibility.
Our initial focus was on delivering a formal contract set, which needed to be packaged with a branded CD, as well as a brand ambassador presentation kit that included prompt cards and a precision-crafted glass loupe. These were not just functional tools, but tactile expressions of the brand — built to inspire confidence, clarity, and consistency.
A major aspect of the project was managing the extensive translation and adaptation process. All materials were produced in both Simplified and Traditional Chinese, requiring close coordination across multiple stages of copywriting, proofing, and client approvals. This added layer of complexity was handled through detailed project management to ensure cultural accuracy and seamless execution.
Material choices played a pivotal role in bringing the visual language to life. We paired premium paper stocks with a subtle matt lamination and sharp gloss foil detailing — a tactile balance of restraint and luxury. The result was a set of beautifully understated yet highly considered brand materials that reflected Forevermark’s ethos: timeless design with uncompromising attention to detail.
