Logo examples through history.

Great logos aren’t just designed — they evolve. The journey of a Logo examples through history reflects changing trends, shifting values and growing brand confidence. In this look back at logo design evolution, we showcase famous logo examples from the last century — proof that even iconic brands need to adapt to stay relevant.

Logo examples through history

Why logo evolution matters?:

Understanding how logos have evolved over the decades offers powerful insights into effective visual branding. From intricate serif logos of the past to today’s flat, minimalistic designs, history helps brands balance timeless appeal with modern relevance.

• Reflects cultural and design trends
• Informs strategic rebranding decisions
• Helps maintain brand recognition while modernising
• Supports scalability across digital platforms

Iconic logo redesigns:

Many famous brands have adapted their logos to stay current and memorable. Examples include:

• Apple: From a colorful, detailed apple to a sleek, minimalist monochrome icon.
• Pepsi: A century of change from ornate script to bold, geometric shapes.
• Shell: Simplified shell symbol for strong brand recall.
• Nike: The enduring Swoosh, now powerful enough without any text.
• Starbucks: Transition from a text-heavy design to a faceless green siren globally recognised.

How logos evolve over time:

Logos often evolve to reflect new business directions, audiences, or technologies. The best evolutions retain familiarity while improving clarity and impact. At WarmRed, we blend strategic insight with creative inspiration to help brands refresh their logos thoughtfully.

Explore our approach to modern logo design, cohesive brand identities, and detailed brand guidelines to maintain consistency.

For a deeper dive into iconic logo transformations, visit Logo Design Love.

Shape your brand’s future.

A well-evolved logo is more than just a mark — it’s the visual heartbeat of your brand. Investing in thoughtful logo design evolution ensures your business stays relevant, memorable, and competitive. Partner with WarmRed Creative to craft logos that grow with your brand and stand the test of time.