Logo Design:
Typography & colour palette.
Selecting the ideal typography and colour palettes plays a crucial role in defining your brand’s visual identity. At WarmRed, we help Tunbridge Wells businesses choose fonts and colour schemes that effectively convey personality, ensure legibility, and evoke the right emotions. By developing cohesive typography choices alongside harmonious colour combinations, your brand maintains a consistent and recognisable presence across websites, print materials, and digital platforms. For more details on designing effective brand visuals, check out Canva’s Typography & Colour Guide.
Our design approach balances aesthetics with practicality, creating typefaces and colour schemes that not only look good but also enhance accessibility and readability. Every font and colour selected is chosen to support your brand’s unique voice and appeal to your target audience.
Why Typography and Colour Matter for Your Brand
- Why it matters?:
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Thoughtful typography and colour palettes improve brand recall and make your communications clear and engaging.
- Enhances consistency across all brand materials
- Supports readability and accessibility for all users
- Builds emotional connection through strategic use of colour
- Creates a polished, professional image
- Our approach:
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We carefully select font pairings and colour schemes that reflect your brand’s personality and resonate with your audience.
- Font hierarchy and complementary styles
- Colour theory and visual harmony
- Contrast and legibility considerations
- Comprehensive usage guidelines
- What you receive:
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A detailed style guide covering your typography and colour schemes to ensure consistency across all platforms.
- Primary and secondary typefaces
- Colour palette with HEX, RGB, and CMYK values
- Accessibility best practices
- Instructions for digital and print use
Explore our comprehensive brand identity services in Tunbridge Wells to develop a strong and cohesive visual presence for your business.