Not every idea makes it to the finish line — however, that doesn’t mean it wasn’t brilliant. Instead, this section celebrates the concepts, directions, and visual experiments that were left behind, yet still hold value. In fact, these are the unpolished gems of the design world – ideas that weren’t chosen but still shimmer with potential.

Why share creative work that didn’t make it?

In the world of branding and visual design, creativity often begins with many possible paths. Some concepts are too bold. Others, however, may be too subtle or simply not aligned with a client’s brief, goals or timeline. Nevertheless, that doesn’t mean they’re wrong — rather, they represent exploration, depth, and courageous thinking. At WarmRed Creative, we firmly believe that sharing the work that didn’t make it is just as important as showcasing the polished end product.

Moreover, these early ideas still tell a story. They reflect strategic thinking, originality and passion. In many cases, each concept played a role in shaping the final direction – much like sketch lines beneath a finished painting. Therefore, by revealing these behind-the-scenes moments, we honour the full creative journey – not just the result.

What you’ll find in this collection

• Unused brand identity concepts
• Rejected advertising visuals
• Alternate logo marks and typography trials
• Unexpected colour explorations
• Layout experiments and moodboards
• Early-stage digital concepts and campaign sketches

Each piece in this archive once had the potential to become the chosen direction. Some were close contenders. Others acted as creative stepping stones. Regardless, all are part of the broader process — imaginative, raw and occasionally, daringly different. As a result, these pieces are worth sharing for what they teach and inspire.

Why creativity is rarely linear

Truly, great design is never a straight line. Instead, it loops, branches, experiments and doubles back. While what seems like a misstep today might actually lead to tomorrow’s breakthrough, this is precisely why we keep our discarded drafts, sketches and unused routes. Often, they become the spark that lights the next big idea.

Additionally, as designers, we’re constantly growing. In fact, every concept — whether selected or not — contributes to that evolution. So, if you’re a fellow creative or simply curious about how great work gets made, this section offers an honest and inspiring look behind the curtain.

For deeper insight into the benefits of showing unseen creative work, we recommend this excellent Creative Boom article, which explores why showing your imperfect or unfinished work strengthens your creative process and portfolio.

Of course, while not every idea made the final cut, the creative energy behind them still fuels what we do today. And we love nothing more than celebrating those brave first drafts. So, whether you’re here for inspiration or curiosity, thank you for joining us in this behind-the-scenes look at how design really happens.