Not every idea makes it to the finish line — but that doesn’t mean it wasn’t brilliant. This section celebrates the designs, concepts, and visual experiments that were left behind but still have something to say.

The beauty of the nearly made

In design, rejection doesn’t always mean failure. Sometimes the boldest ideas are the ones that don’t align with a brief, a timeline or a client’s appetite for risk. But they still reflect thoughtful strategy, skill and creativity. This space gives those ideas a second life.

A peek behind the curtain

Here, you’ll find:

• Unused branding directions
• Exploratory logo marks
• Alternate colour palettes
• Typography trials
• Campaign ideas that were too unexpected
• Early-stage moodboards and layout sketches

Each piece has a story. Some led to stronger solutions. Others just weren’t the right fit. But all of them played a role in the creative process.

Why share the unfinished?

Because creativity isn’t always linear. Great work often starts with a hundred almosts. By sharing these pieces, we hope to highlight the courage it takes to try something new — even if it doesn’t land. Sometimes, showing the work that didn’t make it is just as revealing as the polished final product.