Brand identity:
Visual Identity: Colour Palettes.
Choosing the right colours is essential when building your brand colour palette strategy. The psychology behind Visual Identity: Colour palettes perception, evokes emotion, and strengthens your visual brand guidelines. Whether you’re in Tunbridge Wells or beyond, our guide on how to choose brand colours helps you create a palette that truly reflects your brand’s personality.
Visual Identity: Colour palettes
- Why colour matters in branding:
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Colour is a powerful communicator. It influences mood, builds recognition, and connects with your audience on a subconscious level. Your brand colour guide ensures consistency and emotional impact across all brand touchpoints.
- How to build a strong palette:
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- Understand colour psychology: Choose hues that align with your brand values and message.
- Balance primary and secondary colours: Create harmony between your main brand colours and accent tones.
- Consider versatility: Ensure colours work well digitally and in print.
- Test for accessibility: Use colour combinations that are inclusive and readable for all users.
- Reflect your industry: Certain colours resonate differently depending on your market sector.
- Tips for choosing brand colours:
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Start by identifying the emotions you want your brand to evoke. Then experiment with shades, tints, and tones. Keep your palette simple, versatile and aligned with your overall visual identity — so it works across logos, ads, websites and print.
Want to align your colours with a full identity system? See our brand identity services to create a cohesive look and feel.
Learn more about colour psychology from HubSpot’s guide to colour in branding.
From bold reds to calming blues, every shade tells a story. At WarmRed, we’ll help you write yours. With a considered colour strategy, your brand won’t just look good — it will feel right to your audience, wherever they meet it.