Brand identity:
Brand Guidelines.
Brand guidelines are your brand’s instruction manual. They ensure everyone – from designers to team members to suppliers – knows how to present your business consistently, confidently and correctly. At WarmRed, we craft guidelines that are easy to follow and a joy to use. See some great brand guideline examples here – or talk to us about making your own!
Brand Guidelines Service
- So, why Guidelines?:
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Without clear guidelines, your brand can quickly become diluted or inconsistent. A good set of rules keeps your identity sharp across every channel – whether it’s your website, signage, social posts or packaging.
- Ensure consistency across teams and suppliers
- Protect brand equity as your business grows
- Make onboarding easier for new staff or partners
- Speed up design and content creation
Think of your guidelines as a toolkit – empowering, not restrictive. At WarmRed, we make sure they’re both practical and inspiring.
- Guideline process:
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1: Review & Discovery
We review your existing identity and assets – or work with you to build new ones – ensuring we understand the full picture.3: Layout & Structure
We design your guidelines with clear sections, logical flow and easy navigation – whether it’s a PDF or an online version.5: Final Approval
You’ll have the opportunity to review and refine the content and visuals before sign-off.2: Content Planning
We agree what needs to be covered – from logo usage to tone of voice, colours, imagery, iconography and more.4: Writing & Design
We combine visual examples with short, clear guidance to make your rules easy to understand and apply.6: Delivery & Formats
We supply the final version as a styled PDF, a lightweight shareable file, or even an interactive web-based version if needed. - What's included:
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Core brand identity elements
Logo Usage
Clear dos and don’ts, spacing, scaling, and positioning rules – with examples.Colour Palette
Primary and secondary colour values with Pantone, CMYK, RGB and HEX codes.Typography
Headlines, body copy, digital and print typefaces with usage guidance.Imagery Style
Photographic direction, illustrations, iconography and graphic elements.Tone of Voice
Sample messaging, word choices and brand personality traits.Extended brand assets
Social Media Guidelines
Templates, image treatments and platform-specific dos and don’ts.Presentation Templates
PowerPoint, Keynote or Google Slides with on-brand master slides.Internal Brand Usage
Signage, forms, office branding and onboarding materials.PDF or Online Guide
Choose the format that suits your business – or ask us to create both.Updating Your Guidelines
We can evolve your guide over time as your brand grows or shifts direction.
Whether you’re starting from scratch or need to formalise an evolving identity, great brand guidelines bring consistency, confidence and clarity to your brand. See how we bring order and elegance to brand presentation in our Brand Identity Portfolio.
